WIPO Magazine http://www.wipo.int/wipo_magazine/en/ The bimonthly WIPO Magazine aims to inform readers about WIPO-led activities, and to show intellectual property, creativity and innovation at work across the world. The 2007 WIPO Assemblies http://www.wipo.int/wipo_magazine/en/2007/06/article_0001.html WIPO WIPO 2007-11-28 Assemblies Exhibition: Hong Kong Creativity http://www.wipo.int/wipo_magazine/en/2007/06/article_0002.html WIPO WIPO 2007-11-28 Shaggy: Dancehall Comes to WIPO http://www.wipo.int/wipo_magazine/en/2007/06/article_0003.html WIPO WIPO 2007-11-28 IP and Business: Second Life - Brand Promotion and Unauthorized Trademark Use in Virtual Worlds http://www.wipo.int/wipo_magazine/en/2007/06/article_0004.html WIPO WIPO 2007-11-28 Outreach: Culture Shock - Comparing Consumer Attitudes to Counterfeiting http://www.wipo.int/wipo_magazine/en/2007/06/article_0005.html WIPO WIPO 2007-11-28 In the Courts: Holding the Landlord Liable - New Tools for the Counterfeit Crackdown in China http://www.wipo.int/wipo_magazine/en/2007/06/article_0006.html WIPO WIPO 2007-11-28 Health Research in Africa: Sharing IP Resources to Deliver Results http://www.wipo.int/wipo_magazine/en/2007/06/article_0007.html WIPO WIPO 2007-11-28 WIPO Award Winners http://www.wipo.int/wipo_magazine/en/2007/06/article_0008.html WIPO WIPO 2007-11-28 Funds in Trust – Donor Updates http://www.wipo.int/wipo_magazine/en/2007/06/article_0009.html WIPO WIPO 2007-11-28 In the News http://www.wipo.int/wipo_magazine/en/2007/06/article_0010.html WIPO WIPO 2007-11-28 Letters and Comment http://www.wipo.int/wipo_magazine/en/2007/06/article_0011.html WIPO WIPO 2007-11-28 Making the Origin Count: Two Coffees http://www.wipo.int/wipo_magazine/en/2007/05/article_0001.html In this second article in our series on geographical indications, WIPO Magazine follows the experiences of Ethiopia and Colombia and the different paths they have explored in pursuit of similar goals. WIPO WIPO 2007-09-24 ...And a Tea http://www.wipo.int/wipo_magazine/en/2007/05/article_0002.html “The Rooibos case was our wake-up call,” Dr. Dirk Troskie of South Africa’s Western Cape Department of Agriculture told participants at the 2007 Geographical Indications Symposium. WIPO WIPO 2007-09-24 Country focus: No Short Cuts – Raising Awareness of IP in the Philippines http://www.wipo.int/wipo_magazine/en/2007/05/article_0003.html The need to raise public awareness of IP is a challenge shared by all IP offices. What should be their goal? Promoting the IP system to potential users? Or anti-counterfeiting and enforcement initiatives? How do they define and reach target audiences? How can they gauge the impact of their efforts? In this article for WIPO Magazine, Mr. Adrien S. Cristobal Jr., Director General of the Intellectual Property Office of the Philippines, recounts the Filipino experience in developing an outreach program to promote use of their patent and trademark registration systems. WIPO WIPO 2007-09-24 Why Does Intellectual Property Management Matter for the Public Sector? http://www.wipo.int/wipo_magazine/en/2007/05/article_0004.html This article is loosely based on an editorial by Anatole Krattiger published in Intellectual Property Management in Health and Agricultural Innovation: A Handbook of Best Practices (eds. A Krattiger, RT Mahoney, L Nelsen, et al.), published by MIHR: Oxford, U.K., and PIPRA: Davis, U.S.A. WIPO WIPO 2007-09-24