International Conference on Intellectual Property Management Education and ResearchJuly 17 and 18, 2008
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Conference OutcomeTable of Contents
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Overview
The international conference on Intellectual Property (IP) management education and research organized by WIPO aims to take stock of the state of teaching of IP management and research around the world, build an international network of academics and professionals interested in the development of the nascent field of IP management as well as propose strategies for fostering the development of IP management education and research.
Background
IP has emerged as a key driver for building and sustaining competitive advantage in the contemporary knowledge economy. Policy advisors and decision makers regard IP as a means for promoting creativity and innovation and economic development. Firms view IP as a valuable corporate asset and a strategic business tool. Recent research indicates that over 50% of the value of many business organizations is attributed to IP. Increasing significance of IP is forcing business organizations to actively manage IP.
IP management education and research is in a nascent phase. Most business schools and faculties of management science have no IP management education and research programs. Those schools that do have an IP management module as part of their MBA or executive education programs are few and far between and mostly located in the Organisation for Economic Cooperation and Development (OECD) countries.
Furthermore there is presently an acute shortage of resources (text books and case studies) and resource persons (lecturers and professors) on this subject. Although the number of research papers presented at the Academy of Management and similar meetings have been steadily increasing over the past years there is still much work to be done to integrate IP as part of mainstream management discipline. What should be the research agenda in the field of IP management? How should academics and managers deal with the ever changing world of IP including ongoing developments at the national and international level? How do we bring together the disciplines of IP and management in a coherent manner which meets the test of rigor and relevance?
IP management has emerged as a major area of business competence. It has become as important as understanding innovation, technology, marketing, finance, corporate governance, industrial economics and strategy. What kind of education and research services companies and other organizations need from management schools and other providers of IP management education and research? What should be the role of an international organization such as WIPO in facilitating the conversation on IP management education and research and fostering its development?
Topics to be Covered
- Role of IP in Economic Growth and Development
- Role of IP in Enhancing Business Competitiveness
- State of Demand and Supply of IP Management Education and Research
- Integrating IP with Management
- Workshop on Designing and Delivering IP Management Education and Research programs, including breakout sessions on IP and Technology, IP and Strategy, IP and Marketing, IP and Finance and IP and Corporate Social Responsibility
- Developing a Road Map for IP Management Education and Research
Who Should Attend
This conference is designed for professors, researchers and administrators of business schools and faculties of management science who seek a working knowledge of IP management with a view to launching educational and research programs in this emerging field. This conference will also be beneficial to IP managers; consultants and professional who wish to shape the future of IP management education. Representatives from government agencies, including IP offices, business associations, chambers of commerce and other bodies with an interest in the subject of IP management education and research will also find the program useful.
Key Benefits
- Develop an understanding of the basic concepts of IP management and learn about recent developments in this field at the international level
- Learn how to teach and research IP management
- Shape the future of IP management education and research
- Establish linkages and partnerships with IP management teachers and researchers from around the world
Speakers and Panelists (Provisional)
Academics
| Prof. Hang Chang Chieh | Division of Engineering and Technology Management, Faculty of Engineering, National University of Singapore | Singapore |
| Prof. Andrew Christie | Director, Intellectual Property Research Institute of Australia, University of Melbourne | Australia |
| Prof. James Conley | Clinical Professor of Technology Industry Management Kellogg School of Management | USA |
| Prof. A. Damodaran | Professor & MHRD Chair Professor on IPR, Indian Institute of Management Bangalore | India |
| Prof. Soumitra Dutta | Professor of Business and Technology, and Dean of External Relations, INSEAD | France |
| Prof. Holger Ernst | Chair for Technology and Innovation Management, WHU Otto Beisheim School of Management | Germany |
| Prof. Ladislav Jakl | Vice-Chancellor, Metropolitan University, Prague | Czech Republic |
| Prof. Jean-Marc Lehu | Associate Marketing Professor, Pantheon Sorbonne University, Paris | France |
| Prof. Marcos Machado | Professor, Escola Superior de Propaganda e Marketing (ESPM), Sao Paulo | Brazil |
| Prof. Carlos Tellez Martinez | Director of Intellectual Property Center, Tecnologico de Monterrey | Mexico |
| Dr. Takashi Momose | Deputy Director of Intellectual Property Center, Daicel Chemical Industries, Ltd | Japan |
| Prof. K. Motohashi | Department of Technology Management for Innovation (TMI) School of Engineering, University of Tokyo | Japan |
| Prof. Saudin Jacob Mwakaje | Intellectual Property Coordinator for USHEPiA, University of Dar es Salaam | Tanzania |
| Mr. Ulf Petrusson | Director, Center for Intellectual Property Studies, Chalmers University of Technology | Sweden |
| Dr. Robert Pitkethly | University Lecturer, Said Business School, Oxford University | UK |
| Prof. Markus Reitzig | Assistant Professor for Strategic Management, London Business School | UK |
| Dr. Steve Sammut |
Senior Fellow and Lecturer, Wharton Entrepreneurial Programs, Wharton School |
USA |
Companies and International Organizations
| Mr. Jorge Avila | President, National Industrial Property Office | Brazil |
| Mr. Gerhard Bauer | Chief Trademark Counsel, Daimler AG | Germany |
| Mr. Sven Beyer | Advisory / Corporate Finance, KPMG Deutsche Treuhand-Gesellschaft AG | Germany |
| Ms. Lois Boland | Director, Office of Intellectual Property Policy and Enforcement (USPTO) | USA |
| Mr. Richard Buttrick | Senior Vice President, Philips IP & Standards | Netherlands |
| Mr. Jean-Jacques Canonici | Patent Manager - IP, Europe & Middle East, Procter & Gamble Company | Belgium |
| Mr. Jay Deshmukh | Ranbaxy Laboratories | India |
| Ms. Hams Madanat | Executive Director, Internal Training and Continous Education, Talal Abu-Ghazaleh Organization (TAGorg) | Jordan |
| Mr. Pedro Roffe | Senior Fellow ICTSD, Project on Intellectual Property and Sustainable Development, International Center for Trade and Sustainable Development (ICTSD) | Switzerland |
| Mr. McLean Sibanda | Senior Patent Attorney - Innovation Fund, National Research Foundation | South Africa |
| Mr. Gordon Smith | Chairman, AUS, Inc. | USA |
| Mr. Patrick Sullivan | CEO, Intellectual Capital Management Group | USA |
| Mr. B. Srinivasan | Director- Global Strategy (Cardiovascular & Metabolism), Novartis | Switzerland |
| Mr. Guido Von Scheffer | Director Sales & Organisation, IP Bewertungs AG | Germany |
| Ms. Jayashree Watal | Counsellor, Intellectual Property Division, World Trade Organization | Switzerland |
| Ms. Daphne Yong-d'Hervé | Senior Policy Manager, Intellectual Property and Competition, International Chamber of Commerce (ICC) | France |
About WIPO
The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest. WIPO administers 24 international treaties and carries out a rich and varied program of work with over 180 member States.
WIPO's activities in fields such as standardization and progressive development of IP laws, international industrial property registration and dispute resolution services and international technical cooperation programs continue to oil the wheels of international trade and commerce which in turn brings economic gain, efficiency and certainty to business enterprises around the world.
The WIPO Worldwide Academy
The WIPO Worldwide Academy is the education and research arm of WIPO. It was founded in response to global demand for knowledge and skills in intellectual property. It serves as a center of excellence in teaching, training and research in IP. Its programs cater to different target audiences - inventors and creators, business managers and IP professionals, policy makers and government officials of IP institutions, diplomats and representatives, students and teachers of intellectual property and the civil society.
The Executive Program of the WIPO Academy is geared towards developing IP skills and competencies in business organizations. Drawing on WIPO's vast expertise and resources and a carefully selected group of eminent academics, thought leaders and experts from renowned business schools, major global corporations, professional bodies and management consultants, the WIPO Academy offers a unique interdisciplinary learning experience in the theory and practice of international intellectual property management.
Information
Dates
July 17 and 18, 2008
Venue
Conference Room A
World Intellectual Property Organization
34, chemin des Colombettes
1211 Geneva 20
Switzerland
Language
English
Registration Fee
300 Swiss francs (approx. 300 US Dollars)
The fee covers conference materials, welcome cocktail and refreshments. The fee does not cover travel and accommodation. Please note that no scholarships, fee waivers or discounts are available for this program.
Timetable
The program will run from 9 a.m. to 6 p.m. on both days. Participants should arrive before 8.45 am. on the first day in order to complete formalities. Please note that the timetable may be subject to minor variations.
How to Register
Register closed on July 16, 2008
Places are limited. Early application is encouraged.
Application Deadline
Deadline extended until July 16, 2008
Cancellation
Cancellation after registration is subject to the following penalties:
Up to four weeks before the program: 25% of the fee; Between four to two weeks before the conference 50% of the fee. No refunds are available for cancellations received during the two weeks preceding the program or for not showing up at the program. However, substitution of participant may be permitted at no extra charge with prior agreement of the organizers. All cancellations must be received in writing.
Hotel Accomodation
Participants are strongly advised to arrange their hotel accommodation as early as possible. A limited number of rooms have been blocked for the participants at the following hotels:
HOTEL INTERCONTINENTAL
7-9 Chemin du Petit Saconnex
1211 GENEVA
Tel.: +41 22 919 3939
Fax: +41 22 919 3838
Web: http://www.ichotelsgroup.com/h/d/ic/1/en/hotel/gvaha
Single room: SFr. 330 (classic);
Double occupancy: Extra SFr. 50;
City tax: SFr. 4.25 per person per day;
American Buffet breakfast: SFr. 42 per person.
The hotel is about 0.4 km. from WIPO (five minutes on foot).
Should you be interested in staying in this hotel, please complete and send the hotel reservation form to the hotel before the deadline of June 30, 2008.
HOTEL MON REPOS
131-133, rue de Lausanne
1202 GENEVA
Tel.: +41 22 909 3903
Fax: +41 22 909 3993
Web: http://www.hmrge.ch/welcome.htm
Map: http://www.hmrge.ch/planuk.htm
Double room in single occupancy: Sfr. 206 (VAT and service included)
City tax: Sfr. 2.95 per person per day;
Buffet breakfast: Sfr. 18 per person.
The hotel is close to the lake and about 2 km. from WIPO (five minutes by taxi; fifteen minutes on foot).
Should you be interested in staying in this hotel, please complete and send the hotel reservation form to the hotel before the deadline of June 25, 2008.
HOTEL ROYAL
41-43, rue de Lausanne
1201 GENEVA
Tel: +41 22 906 14 98
fax +41 22 906 14 99
E-mail: royal@manotel.com
Contact: Mrs. Agnès Hyvernat
Web: http://www.manotel.com/royal/
Map: http://www.manotel.com/site_map.html#
Room: Sfr 240 (single or double occupancy, VAT and service included)
City tax: Sfr. 3.60 per person & per day
Buffet breakfast supplement: Sfr 30 per person per day
The hotel is 400 m. away from the lake and about 8 minutes by tram from WIPO.
Should you be interested in staying in this hotel, please complete and send the hotel reservation form to the hotel before the deadline of June 25, 2008.
HOTEL AUTEUIL
33, rue de Lausanne
1201 GENEVA
tel. +41 22 544 22 98
fax +41 22 544 22 99
E-mail: auteuil@manotel.com
Contact: Mrs. Loly Pico
Web: http://www.manotel.com/auteuil/
Map: http://www.manotel.com/site_map.html#
Room: Sfr 220 (single or double occupancy, VAT and service included)
City tax: Sfr 3.60 per person per day
Buffet breakfast supplement: Sfr 28 per person per day
The hotel is 400 m. away from the lake and about 8 minutes by tram from WIPO.
Should you be interested in staying in this hotel, please complete and send the hotel reservation form to the hotel before the deadline of June 25, 2008.
Further Information
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Research & Executive Program |


